720-474-7044
Senior Digital Media Strategist
Blending data-driven insights with creativity and strategy to deliver standout experiences that resonate.
Anne is an experienced digital media strategist and marketing expert with over eight years of success leading high-impact campaigns across various DSPs and SSPs. She manages $25M+ cross-platform budgets, serving as a premium advisor and escalation lead for internal teams. Known for her collaborative spirit and strong interpersonal skills, Anne excels at building lasting client relationships and leading cross-functional teams through complex initiatives with clarity and purpose.
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She holds a master’s degree in Digital Marketing, combining advanced knowledge in media strategy, analytics, and campaign development with hands-on experience across the full marketing funnel. As valedictorian, she demonstrated exceptional academic achievement. With a foundation in graphic design and a deep understanding of digital and social ecosystems, she blends creative thinking with data-driven strategy to deliver marketing solutions that drive real business outcomes.
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Her experience spans everything from brand development and media planning to campaign optimization and platform-specific strategy—partnering with clients from emerging startups to Fortune 100 companies and national organizations. Notably, she co-led a $105M media initiative for the U.S. Department of Health and Human Services that effectively amplified the COVID-19 Vaccine Campaign's crucial message, contributing to the prevention of 2.6 million COVID-19 cases.
Education
2024-2025
Master of Science
Digital Marketing
Full Sail University
Specializing in advanced digital advertising, media strategy, and data-driven marketing solutions, with a strong foundation in digital marketing best practices and hands-on experience in campaign development and analytics.
Awards: Valedictorian
2019-2021
Bachelor of Science
Graphic Design
Full Sail University
Focused on visual communication, branding, and user-centered design principles, with a strong foundation in creative strategy and hands-on experience in developing marketing assets that enhance campaign performance and audience engagement.
Awards: Valedictorian, Advanced Achievement Award, Multiple Course Director Awards
Career Journey
Account Strategy Manager
iHeartMedia (Unified)
Paid Social Account Manager
iHeartMedia (Unified)
Account Coordinator
iHeartMedia (Unified)
Nov 2024 - Present
I lead social media strategy across a $25M+ multichannel portfolio, consistently exceeding KPIs and delivering measurable ROI for enterprise clients like Starbucks, The Home Depot, and more. I direct digital and social content for 60+ B2B and B2C clients, turning complex objectives into compelling narratives that build reputation and engagement. Partnering with executives, I translate vision, data, and trends into scalable social-first and blog strategies that amplify thought leadership. I coach cross-disciplinary teams, embed best practices, and ensure brand consistency across digital channels. I also design analytics frameworks that provide actionable insights for executive decision-making and leverage generative AI to accelerate content, streamline reporting, and enhance executive storytelling.
Aug 2022 - Nov 2024
I co-led a $105M national communications initiative for the COVID-19 vaccine campaign, creating data-driven social content that generated 17B+ impressions, lifted conversions by 170%, and delivered measurable public health outcomes. I served as the primary liaison with C-suite executives and government stakeholders, ensuring message alignment and organizational credibility. I directed agencies, media vendors, and internal teams to execute large-scale social activations with creative excellence and brand compliance. I designed project management systems that streamlined workflows and strengthened collaboration, while building real-time analytics frameworks that optimized content, tracked engagement, and measured performance against objectives.
Jan 2022 - Aug 2022
I conducted comprehensive campaign analyses across multiple paid social platforms, delivering data-driven performance reports that improved ROI, refined audience segmentation, and strengthened overall media efficiency. I produced executive-ready insights and recommendations that directly influenced messaging, targeting, and optimization strategies for enterprise-level clients, ensuring alignment with brand objectives and measurable business impact. I partnered closely with internal teams and external vendors to streamline reporting workflows, implementing systems that improved data accuracy, reduced turnaround time, and enhanced visibility into campaign impact and performance trends. In doing so, I established a foundation for continuous optimization and stronger collaboration between cross-functional stakeholders.
Business Development Strategist
Marketing Specialist
Coldwell Banker (Anywhere Real Estate)
Jul 2020 - Jan 2022
I coached 150+ agents and executives on digital and social marketing strategies, driving measurable gains in online visibility, lead generation, and long-term brand equity. I led the adoption of CRM systems, digital platforms, and social media tools, enabling improved client engagement, operational efficiency, and measurable market share growth across multiple regions. I designed and facilitated training programs, workshops, and executive coaching sessions that scaled across offices, accelerating the adoption of digital-first strategies and empowering professionals to expand their reach. As a trusted advisor to leadership, I ensured marketing plans were fully aligned with business objectives, brand positioning, and long-term growth priorities—bridging strategy with execution to deliver consistent, high-quality results.
Coldwell Banker (Anywhere Real Estate)
Mar 2018 - Jul 2020
I designed and executed multi-channel digital and social campaigns that drove a sustained 140%+ increase in engagement and measurable follower growth, strengthening brand visibility and audience loyalty. I managed end-to-end marketing ecosystems spanning social media, email, newsletters, and content marketing, creating integrated strategies that nurtured leads, improved retention, and supported long-term business growth. I produced high-performing creative assets—including graphics, videos, and templates—and optimized content to enhance storytelling, brand consistency, and audience resonance. I partnered with cross-functional stakeholders across sales, creative, and operations to ensure campaigns were aligned with client goals, industry trends, and performance objectives, delivering measurable impact and scalable marketing solutions.
Previous roles include Office Manager, Lead Educator and Trainer, and Early Childhood Educator.
Client Portfolio
